Global-Minded Throws by a Former Fashion Designer, Inspired by the Swedish Archipelago (and Art Deco, Peru, and Portugal)

If I was allowed to acquire more throws (I would like to, but this is not the case – I have more blankets in my apartment than plates), I would order one from the collection by Johanna Howard. His throws are durable and fair and have a classic character, but they are also full of unexpected colors and patterns and nice details – a topstitched hem, a heavenly scattering of stitches – which, in the end, are winked look at Howard’s distant sources of inspiration, Stockholm in Art Deco style.

“I was born and raised in Stockholm, surrounded by clean Scandinavian design, which shows in our geometric patterns,” Howard told me by email. There, she spent childhood days in her mother’s workshop watching her at work, making dresses by hand. “Then I came to the United States and worked as a fashion designer, drawing on the vibrancy of Los Angeles and New York” – it was designed for the tastes of BCBG and Gap – “, what shows in the color palette and attention to detail. And when I started working with artisans in Peru, their influences became mine, because I imbued my aesthetics with their traditional approaches to embroidery, weaving and dyeing.

“But it’s not painting by numbers; it’s a creative conversation,” she says. “The triangular pattern bridges Scandinavia and Art Deco in New York, Peruvian embroidery connects to the “Swedish craftsmanship, and the rich indigo dye invented for the first time in Peru evokes the Swedish coast.”

Everything is threaded into the details of his effortless declaration throws. Looked:

The Lagom cotton throw ($ 0, currently on sale for $ 0), presented here in chambray, tangerine and taupe. & # 8
Above: the Lagom cotton throw ($ 150, currently on sale for $ 140), presented here in chambray, tangerine and taupe. “Lagom means fair / perfect balance in Swedish, ”says Howard. “The launch was inspired by nautical flags and the archipelago outside my hometown of Stockholm, Sweden.”
The Grinda jet ($ 450) is named after what Howard calls one of the most beautiful islands in the Stockholm archipelagos. A topstitched hem adds finishing details.
Above: the Grinda jet ($ 450) is named after what Howard calls one of the most beautiful islands in the archipelagos of Stockholm. A topstitched hem adds finishing details.
Made in Portugal, the cotton machine washable Atlas throw ($ 0, currently on sale for $ 0) can be used as a blanket or outdoors as a picnic blanket. It & # 8
Above: Made in Portugal, the machine-washable cotton cotton throw ($ 150, currently on sale for $ 140) can be used as a blanket or outdoors as a picnic blanket. It is presented here in indigo, but it is also available in Caribbean blue, leaf green, spices and tin.
We love the sun of the Apex launch in goldenrod ($ 5, currently on sale for $ 5), although it & # 8
Above: We love the sun of the Apex launch in goldenrod ($ 195, currently on sale for $ 185), although it is also available in colors with evocative names like sea pine and white. snow.
And the decorative jet ($ 5, currently on sale for $ 5), inspired by bold Art Deco geometries.
Above: And the decorative jet ($ 195, currently on sale for $ 175), inspired by bold Art Deco geometries.

N.B .: Howard wears more household items – such as pillows, scarves and soy candles made by Howard’s daughter, now 13; take a look at Johanna Howard Home and on Instagram @johannahowardhome.

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