In case you missed it, Target – yes, that Target – is selling a new line of electronic accessories under its new Heyday brand. Along with a selection of iPhone cases and cables,bands and bumpers for screen protection, Target is making some portable audio products, including Bluetooth speakers and headphones.
One of the most intriguing products is a set of moderate prices () over-ear wireless headphones that have been tagged in some way above . They are not on-ear headphones, which is a good thing – I prefer over-ear – but I’ll keep calling them by their name until Target changes it (after reading this article, hopefully).
As for the design, they look sturdy but are quite light at 8.3 ounces (236 grams) and feature well padded earpads. They are comfortable to wear, look clean and elegant, and fold flat, but don’t come with any kind of pouch. The only complaint I’ve heard is that the band (in its crest) puts pressure on the top of some people’s head and creates discomfort. You can relieve this by opening the headphones a little, but then they won’t fit so well on your head.
A smart choice made by the designers was to keep the Heyday brand label small. You barely notice that it is printed on a small plate at the base of the headband on both sides. The headphones come in three color options – my sample was the tan and gold version, but it’s also available in gray and gold or black and gold.
The controls are simple. There is a power button and a series of small volume control buttons. I had no problem mating and reassociating with anAnd . Tap the power button to pause or play music and answer or end calls. To move tracks forward, press and hold the volume up button. To skip back one track, press and hold the volume down button.
As for the sound, it is overall well balanced and does not accentuate the bass (if you are looking for really big bass, this is not the model for you). It’s not incredibly defined or articulate (the sound tilts warm), which you wouldn’t expect from $ 60 headphones, but there’s enough presence boost in the treble to bring out the details and give the sound some sparkle.