Inside the Good Housekeeping & American Cleaning Institute 2020 Discover Cleaning Summit

Over the past few months, we’ve all come to realize that cleaning is an essential part of taking care of our family’s health, not just another chore. More than perhaps ever before, consumers ask themselves before buying a cleaning product: Are the ingredients safe? Will it work effectively? Who can I trust to give me precise information about its content and use?

Sure October 14 Good Housekeeping hosted our first ever cleaning summit, in partnership with the American Cleaning Institute, to answer these questions and a host of other concerns. In addition to exploring how COVID-19 has changed the way we clean our homes, experts gave detailed advice on the proper and most effective means of cleaning and discussed what the industry is doing to increase the safety and transparency of product ingredients.

Check out the entire summit below, or keep scrolling through highlights and individual panel replays.

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The state of cleaning

“Almost 40% receive help from a spouse or partner.” Carolyn Forte, who shared the results of a Good Housekeeping survey of more than four thousand readers

Good Housekeeping and the American Cleaning Institute have 230 years of combined experience providing essential cleaning information and advice! Leaders from both teams opened the day with interesting facts and a bit of history about their commitment to helping consumers clean better; and information from proprietary surveys conducted to assess the impact of COVID-19 on the way people clean.

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From generation to generation

“We might see natural products used for those one-time daily cleansing needs, but when the time comes to kill the germs – like flu season or those deep cleansing needs – we’ll see them revert back to more traditional formulas. . “-Rebecca cullen on how the use of the product may change after the pandemic

Turns out Baby Boomers and Gen Z aren’t that different … when it comes to their pandemic-driven preference for buying cleaning supplies online, anyway. During this engaging presentation of the latest research in consumer cleaning and shopping behavior, Cullen shared cross-generational and gender comparisons, as well as a host of brands and services that already meet our needs and to our security needs.

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    The science of cleaning

    “It turns out that the toilet is not the high-risk area at all. The high-risk areas are first our hands, which are primary, and then the contact surfaces with the hands that we touch.” –Dr Liz Scott on places where pathogens are likely to be transmitted at home

    The still empty shelves are proof that we are buying and using cleaning products more than ever – but how many of those sprays and wipes are being used correctly? In this session, panelists explain the science of how cleaning products work and give step-by-step instructions on how to use them for the best germ killing results.

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    Find out what’s inside

    “Every three years they look at what’s in the products, they look at the new technologies that are out there and they give you symbols – a green circle, a yellow triangle and a red … I don’t know what red is. , but you don’t want to be in the red. “-Alison gutterman on the collaboration with the Safer Choice program of the Environmental Protection Agency

    Have you ever looked at the ingredient label on the back of something you are spraying around your home and wondered What are these chemicals and how do you know if they are safe? This panel, which explores the resources and tools available for people to learn about the content of the cleaning products you purchase, including industry and brand initiatives to increase ingredient transparency, tells you how to find out.

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    Give meaning to perfume

    “People are reluctant to wash their hands with something that doesn’t really smell good. Has anyone other than me had this experience with hand sanitizer lately when it didn’t smell so good? People will use a product for the appropriate length of time when it smells good. “-Cynthia reichard on the health benefits of perfume in cleaning products

    The scent is not only included in cleaning products, as people appreciate when their home smells like a field of alpine flowers. The scent turned out to be physiological, psychological – and even financial! – advantages, revealed our experts. For those with asthma and allergies who may need to avoid perfumes, they’ve shared tips for healthier living.

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    Clean up online

    “A lot of people have never learned how to clean properly, including me. When I was growing up it was like, ‘Clean your room!’ But it’s never been like, ‘And here’s how.’ “-Lemon balm creator on what inspires the kind of advice she shares online

    No one would fault you for assuming that a “cleanfluencer” loves nothing more than keeping their home spotless. Not Melissa Maker, host of the “Clean My Space” Youtube channel. She’s the first to say that she always hated cleaning and didn’t really know how to clean properly. She has made her cleaning service and her Youtube channel successful by targeting people who relate.

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