Single-serving coffee pods are nothing new, but freshly squeezed fruit juice is also about to receive the Keurig treatment. Startup Juicero has just officially launched its high-tech juice press on the market. Priced at $ 699, the countertop kitchen appliance will cold-squeeze proprietary packages of fruits and vegetables to create individual servings of organic beverages on command. (While it’s US-focused for now, at a price that converts to £ 472 or AU $ 911, the shipping costs would likely be a bit exorbitant.)
According to Juicero, the printer is also connected to the internet and controlled by a mobile app to track the freshness and inventory of your packages in real time.
The real cost of this juice system
There is obviously a big difference between buying in the Juicero system and the leap forward for a more traditional cold-pressed juicer. The fancy juice machines that claim to use the cold-press method, supposedly better at preserving natural nutrients, cost between $ 180 and $ 500. Current examples are the $ 180 Breville Juice Fountain Cold and Omega Twin Gear Juicer. While that’s a lot of money to spend, the $ 699 Juicero press comes at an even more exorbitant price.
On top of that price tag is the cost of your subscription to the weekly package. Juicero says that to use print, customers must agree to subscribe to a minimum of five packages (called bundles) per week. With packages priced between $ 7 and $ 10, the least you can expect to shell out (plus $ 699 for printing) is around $ 35 to $ 50 per week. This equates to between $ 140 and $ 200 per month, or theoretically a $ 1,680 to $ 2,400 eyebrow per year.
And if you plan on drinking more than five glasses of juice per week, the end result will increase with each additional package you add to your subscription plan. I suppose that’s why investors are so optimistic about Juicero’s future, financially supporting the startup with 70 million in Series B funding.
Limited availability for now
If you’re not constrained by Juicero’s daunting financial commitment, you can order one today, but according to the company’s current policy, only if you live in California.
More details on Juicero
- Five flavors of Juicero packs
- Sweet greens, greens, spicy greens, carrot beets and sweet roots
- Ingredients declared farm fresh and organic
- It stays fresh in the fridge for 6 days
- There is no need to add water
- Each package has a QR code that the print scans to ensure “freshness”
- The printer connects to 802.11b / g / n, 2.4 GHz Wi-Fi home networks