Five years ago, Samsung recruited the brothers Ronan and Erwan Bouroullec to rethink their television design: finally seeing a television that we would like to watch. Samsung is now improving the packaging of the Bouroullec Seroul and its two other “Lifestyle” televisions.
In order to reduce its environmental footprint, the company committed to using corrugated cardboard and to propose DIY ideas to recycle the remaining boxes. Instead of recycling it, the cardboard can be transformed into shelves, magazine racks, even a cat house. Buyers receive an idea manual and the packaging itself is printed with a series of dots that make it easy to cut into the required shapes. Here is a sample.
“About 90 billion cardboard boxes are thrown away after one use each year in the United States alone,” reports Dezeen.
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