Zumper is the first to bring AI to apartment rental leads


SAN FRANCISCO, March 11, 2021 – Zumper, the third largest rental real estate platform in North America, today introduced PowerLeads AI ™, an industry first product that harnesses the power of AI to analyze tenant behaviors to confidently predict the likelihood of a tenant signing a specific apartment lease. This new feature solves one of the apartment rental industry’s biggest challenges: inefficiency.

Hiring consultants report that current lead management methods are not only very inefficient and frustrating, but also one of the biggest challenges in the industry. By proactively identifying potential tenants who are more likely to rent immediately, tenants and rental consultants benefit from a much more efficient and personalized experience.

PowerLeads AI ™ consists of three main components. First, Power Prospects identifies and reports tenants who are statistically proven to be up to 2 times more likely to rent immediately. In addition, our system will now surface and provide rental agents with over 50 unique tenant characteristics – over 5 times more information than the competition – that will help rental agents better meet tenant needs. Finally, PowerLeads AI ™ provides access to up-to-date information allowing rental teams to see a prospect’s interests in real time, allowing them to better understand the needs of future tenants.

“Our studies showed that the vast majority of leasing teams want a way to understand which prospects are most likely to hire, so we knew it was vital to solve this challenge with an industry-innovative solution,” said Tanguy, Zumper Growth Director. The Louarn. “In fact, 78% think having more lead data would help them convert more leads. By using cutting-edge artificial intelligence and machine learning to deliver predictive insights and data, we will not only deliver better quality leads, but we will also speed up the hire process. “

PowerLeads AI ™ will go live on March 11, 2021. For more information on how PowerLeads AI ™ can support advertising needs, please send an email to multifamily@zumper.com.

About Zumper: Zumper is the fastest growing and third-largest rental platform in North America, serving one in three American adults. Zumper aims to make renting an apartment as easy as booking a hotel. With over 70 million users, Zumper’s free online and mobile rental search marketplace has grown to be the largest of any startup in the industry. San Francisco-based Zumper has 200 employees across the United States and acquired PadMapper in 2016. The company has raised over $ 140 million in funding from investors such as e.ventures, Greycroft, Dawn Capital, Kleiner Perkins, Goodwater Capital, Axel Springer, Stereo Capital, The Blackstone Group, Breyer Capital, Foxhaven Asset Management, Andreessen Horowitz, Greylock, NEA, CrunchFund, xfund, Divco West, MMC Technology Ventures, Scott Cook and the DeWilde Family Trust. Learn more at Zumper.com or by emailing press@zumper.com.

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